Storm was started in 1989 in London in a desire to develop an affordable range of fashion watches. Storm watches were so popular that by 2001 they soon moved on to designing and manufacturing a stunning range of jewellery. The designs were unique, with an emphasis on bold use of colour and simple geometric forms.
Storm jewellery was just what the 18-35yr old market had been waiting for to redefine themselves as the new super cool generation. The jewellery was instantly recognizable with Storm’s strong brand identity and logo.
The real secret to the success of Storm jewellery is in their innovative use of materials, especially Stainless Steel, Titanium and Tungsten Carbide. These materials are so strong they have allowed for new radical designs. Women loved the delicate bracelets and pendants set with colourful crystals. Men loved the new chunky Steel and Titanium designs.
Storm through away the rule book when it came to rings. They combined materials like polycarbonate and Stainless Steel to create rings of stunning effect. Storm now produce a large range of rings in materials like Titanium and Tungsten Carbide. These rings are both strong , scratch resistant and hypo allergenic.
The best thing about Storm jewellery is the price. The materials they use to make their rings and bracelets from are relatively inexpensive and represent excellent value for money. We love it!
John Greed owns and manages a jewellery shop in the historic quarter of Lincoln, U.K. They specialise in contemporary jewellery. They sell online, http://www.johngreeddesign.co.uk
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